KEEP IT clean – our story
As a distributor of high-quality beauty products, we have always sought to bring the world’s best brands to Nordic and Baltic consumers. But we have also long dreamt of developing a brand of our own.
In 2019, we began to explore creating our own range of personal hygiene products. We already had a few ideas in mind. Then, in early 2020, a discussion with one of our Korean cosmetics partners crystallized our thinking. A potentially harmful virus was spreading and, more than ever, people needed skin-friendly products for on-the-go cleansing. Yet, such products were in short supply.
We leapt into action. We would start by creating a superior hand sanitizer that would not only meet our needs for hygiene, but protect, nourish, and moisturize our skin; something that we would love to use day in, day out.
Entire Nordic team working together
Our entire Nordic team put their heads together to develop the product. We would collectively do our bit to help people stay healthy. Just weeks later and thanks to a combination of amazing teamwork, joint creativity, and listening to our customers, we proudly launched KEEP IT Clean, a new hand sanitizer, and our first product in the KEEP IT range.
Protecting you and your skin
We designed KEEP IT Clean for on-the-go use, meeting your needs for cleanliness while protecting and moisturizing your skin wherever you are. Created using high-quality ingredients, and produced in the European Union, KEEP IT Clean is a certified 99.9% antibacterial sanitizer approved for medical use.
It is now available in three appealing fragrances – Watermelon, Citrus Sunshine and Aloe Vera – as well as a fragrance-free option.
One million and counting
The response to KEEP IT Clean across the Nordic and Baltic region has been stellar. By late spring, we had shipped more than one million products. We have since increased production to meet growing customer demand from across Europe.
Looking to the future
The next chapter is about expanding the possibilities of the KEEP IT brand. We are currently developing a small selection of additional everyday personal hygiene products that are a pleasure to use. We hope to produce some of our additional products in the Nordic region.
Stay tuned!